Marketing. Not always front and center for lawyers and law firms–but it should be.
In Episode 14 we discuss legal marketing with Barry Solomon, lawyer, former BigLaw CMO (Chief Marketing Officer) and current President of Foundation Software Group. Foundation develops law firm experience management software providing a foundation for other knowledge management applications that need to know what the law firm has done, who did it, who it was done for and who all was involved.
Barry distinguishes legal marketing from business development and explains how the two should work together. Barry says the key to good business development is to really listen to clients about their needs.
Barry also discusses the benefits of using of technology to gather data and track marketing metrics. He points out that much of the data helpful to improve marketing efforts is often found in software law firms already use (such as billing and timekeeping software, matter management software and the like).
Barry’s tip for law firms wanting to get serious about marketing but still testing the waters is to have two programs in place: 1) a program to gather client feedback; and 2) a program in place to train lawyers how to develop business.
Legal Founder Segment: Daniel Goldstein of Trust & Will
In Episode 14 we also talk with Daniel Goldstein, the Founder of Trust & Will, an online tool to create, edit, store, and share a trust and will. To create a will on the site, users need only answer a few questions and decide what type of estate planning documents are best for them.
Daniel can be contacted at [email protected]
Things We Talk About in This Episode
Editing and Production: Grant Blackstock
Theme Music: Home Base (Instrumental Version) by TA2MI